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Types of 360 degree evaluation

360 degree feedback is a process in which employees get to know the opinions of people who work around them. It is a confidential feedback that includes response of the peers, direct reports, and managers. About eight to twelve people fill an online survey questionnaire that consists of queries related to the competencies of work place. The questions in the form are measured on a rating scale and raters add their comments on the questionnaire as well. Individual, who is receiving the feedback, also fills out a self-rating survey that includes same questions that are answered by others.

There are two types of 360 degree evaluations:

• As a development tool
360 degree feedback is highly effective as a development tool. It gives an opportunity to provide unspecified feedback to a co-worker that they might not be comfortable in providing directly. This feedback helps employees to recognize their strengths and weaknesses and become more effective. It helps them to know how others perceive them and so that they can adjust and make improvement accordingly.

• As a performance appraisal tool
Many organizations use 360 degree feedback as an appraisal tool, though it is not a very good idea. It is because when you use 360 degree evaluation to measure performance, it becomes difficult to properly execute the process. The reason for this is simple, as this evaluation focuses more on competencies and behaviors, rather than job requirements, performance objectives and basic skills.

The main aim of 360 degree evaluation is to enhance self-awareness of employees so that they can improve their work performance. It is also very essential to keep the survey short and precise. Basically, the evaluation process is based on diverse sources, like customers, co-workers, managers, vendors, contractors, and others, providing an objective and more balanced approach to measure the performance of an employee. This helps in ensuring better customer services, higher productivity, and improved organizational performance.
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