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Measuring Employee Performance in Telecom based Companies

Performance appraisal and 360 degree feedback is a major concern and responsibility of corporate human resources management (HRM). It is the systematic description of workers’ job-relevant strengths and weaknesses.

In the telecom industry, appraising employee performance is a function of human resource planning (HRP), which combines subjective (qualitative) measures with the objective (quantitative). Accurate evaluation of each employee’s performance can be used to assess:
  • Workplace satisfaction/motivation: The employee’s desire to improve execution of job-related responsibilities
  • Need for training: Identifying weaknesses in worker’s performance can pinpoint areas where further training is needed.
  • Pay, bonus, reward decisions: Basing corporate financial rewards on job performance can be an incentive encouraging employees to work harder to meet corporate objectives.
  • Personnel decisions: Performance appraisal data is also very useful to HRM in making decisions regarding worker promotions, demotions, discipline, training, layoffs and the like.
At the same time, the very act of monitoring and measuring employee performance can generate side-effects that interfere with the overall performance of the typical telecom company. Thus, assessing employee performance in the telecom indusrty requires implementation of appropriate appraisal procedures.

Worker Satisfaction
Measuring employee recognition of quality of worklife (QWL) provides ratings of worker job satisfaction, which relate to their commitment to and enthusiasm for completing job tasks. To what extent does enhanced QWL contribute to greater productivity? Are better satisfied employees more motivated?

Employee Motivation
Assessment can determine if each worker’s measured motivation adds value to the company productivity and performance. At what point does employee motivation depend on such HRP-determinants as recruitment, training and incentives?

Technological Skill
Virtually every aspect of telecom work requires technological proficiency, from basic repair and job scheduling, to higher-level tasks involving new system development. Does the employee have sufficient technical skill to capably handle assigned job tasks, adding value to corporate functions?

Job-specific Performance Efficiency
Each job has a range of performance-levels that must be met to ensure satisfactory completion of work responsibilities, measures tied to cost-of-work and production. Will this employee benefit from further training?

Worker Compensation/Promotion
Performance appraisal generates data appropriate to HR decisions regarding employee pay, benefits and bonuses. It also provides reliable parameters for promotion/demotion decisions, as well as guidelines for disciplining poor performance, tardiness, absence, etc. Should salaries increases by based on an incremental system for worker service and seniority, or should they be based essentially on good performance? Similarly, should promotions be based on seniority or performance?

Performance appraisals are a significant component of HRM operations. Contact us at Grapevine Evaluations and avail yourself of our expert professional services, designed to improve the quality and meaning of your employee assessments.

Our experience in the field can show your HRM the value of such QWL-practices as employee empowerment/participation, job rotation, and merit-based promotions and compensation for motivating improved worker performance. Accuracy and reliability are guaranteed. Your telecom firm will benefit not only from better analysis of worker performance, but also from the increased employee participation/productivity and job satisfaction resulting from putting the right worker in the right job.
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