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How To Properly Craft a Questionnaire for 360 Surveys

360 degree feedback software is a tool used by management to assess the strengths and weaknesses of an employee based on the feedback of their co-workers, managers and employees they may supervise. This usually involves between eight and twelve people who fill out anonymous surveys that cover a number of competencies relating to the workplace. There are a series of questions and written comments.

It can be a useful tool for measuring performance, but must be carefully structured to capture honest responses without bias. The survey should address specific skills and how the employee interacts with others as a leader and team player.
Criteria to Consider
Drafting a 360 surveys questionnaire should take a strategic approach. You should know what types of information you wish to gather, taking into account this is not the way to measure:
  • Employee performance objectives that have been set by management
  • Whether or not the employee has met all the basic job criteria
  • Anything objective, such as quotas or attendance
The survey should be customized for that particular employee with ratings that will capture the data you are looking for. It should also allow comments to be made for each and every item listed. The questions should be subjective. Standard categories should include Interpersonal communication, character, knowledge, innovation and leadership at a minimum. Based on the level of the employee, it may also include Talent Building, Strategic Capacity and Execution. To formulate an effective questionnaire, think about the following:
  • What are your company’s values?
  • What is the mission?
  • What is the vision?
  • What is expected of all employees?
  • Are there any specific competencies that should be addresses?
Keeping the Questionnaire Inclusive
Prior to putting together your 360 surveys questionnaire, senior management should identify standard competencies and what is expected across the board. The level of authority the employee has in the organization should determine which behavior patterns should be evaluated. It is important to delineate what a successful employee looks and acts like to pinpoint key functions that should be included. When including questions, think about what type of data you wish to capture. Having a balanced amount of numeric and written feedback is key.

Always Test Before Implementation
Once you have put everything together, one or two associates should test the survey by rating an employee that you are familiar with. This will eliminate any duplicate questions, any items that are confusing or misleading, and will allow you to include or discard any competencies that do not apply. The individuals who test the survey should be able to give feedback on the survey as a whole and determine whether or not it was thorough enough or if there were any parts missing.

Using this system will help you develop a 360 surveys questionnaire that can be adapted for any level of the organization based on your preferences and data you wish to capture.
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