When employees are evaluated by a group, instead of a supervisor, it helps to get a true picture of how they are perceived. Their weaknesses and strengths in contribution to the organizational goals can be determined. By trusting the reviews, employees can see that what all they are required to do in particular areas for increasing their value in the organization and consequently improve their career opportunities. Including both internal and external customers as reviewers can provide a clearer image of the supposed significance of customer service. Instead of guessing the areas that need improvement, customers inform you that what is essential to them.

Since there are diverse and multiple raters, thus the risk of age, race and gender discrimination is totally reduced. Both, customers and employees, who take part in this effective evaluation system, get a sense of authorization knowing that their views are actually important for the total performance of the organization. Make sure that your review system is properly designed so that your results turn out to be accurate. Invest in training and time to ensure that the 360 degree evaluation is understood easily and becomes productive.