The objective behind conducting a 360 degree survey is to have a clear idea of how others view the target employee’s performance. It is in terms of some performance factors and specific competencies like quality of work, productivity, cooperation, communication, leadership qualities, behavior, attitude and many more. The employees and other staff members provide the rating as per their perception and opinion about the performance of the employees with respect to various competencies listed in feedback form. However the raters which are selected to provide the feedback must have direct working experience with that target employee.

Definitely the biases and personal opinions of the employees providing the feedback would enter into this process thus it is quite essential to include a large number of people in order to have fair and valuable feedback about the employee’s performance. As a business owner, you need to consider the 360 degree evaluation as the team building tool and also a perfect way to help the employees comprehend their weak areas and their strengths. Today, an increasing number of business organizations are making the perfect use of 360 degree evaluation in order to enhance the productivity, boost morale of the employees and eventually take their business to exceptional heights.