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Assess Your Sales Team With 360 Feedback To Increased Sales
With any sales team, it’s necessary to employ some means to effectively assess your team’s productivity, and 360 degree sales team evaluation is one of the top systems for the job. Following is a brief run-down of what 360 sales team evaluation is and how it increases your sales.
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What is 360 sales team evaluation?
The 360 degree feedback survey approach
collects confidential, relatively-anonymous data about a single member of the team from a number of people, including:
- Managers
- Teammates
- Clients or customers
The data ranges over a number of competencies in the workplace, and requires these individuals to rate the employee’s performance in each area. There is oftentimes an additional area for written comments. The individual being assessed is also required to fill out the assessment for themselves.
The 360 degree feedback assessment measures such things as:
- Positive and negative behaviors
- Competency in various required tasks
- How teammates and customers perceive him or her
- Crucial skills such as planning, active listening, and setting and meeting goals
- Subjective areas such as teamwork, leadership ability, and general character
How will 360 sales team evaluation improve your team’s productivity?
There are a wide variety of benefits that 360 degree feedback can lend your sales team.
- It allows peers to bring up issues without risk of strife. Oftentimes, the more problematic an individual is, the more uncomfortable his or her peers are with giving feedback which can be traced back to the source. This evaluation method hinges on anonymous feedback, which allows individuals to give their honest assessment of where each sales team member needs work. The more issues are aired and worked through, the more effective the team is overall.
- It helps each member of your team recognize and understand their strengths and weaknesses. One person’s opinion may not be enough, but when the majority of responses in a 360 degree evaluation state, for example, that someone is uncooperative in team-based assignments, it’s much more likely to shock them into some sense of reason. An effective sales team is one in which everyone’s working to fix the areas in which they struggle.
- It gives the team leaders and other superiors a more objective picture of where everyone’s strengths and weaknesses lie. To be able to make sure the best person for the job is assigned to each task, team leaders and other such superiors need a well-rounded means of assessing the Big Picture of each member of the team.The 360 sales team evaluation technique offers them just that.
- It improves customer service. Giving the customers the ability to give feedback to the employee and know that feedback is read and acted upon makes the customer feel like their feelings and concerns truly matter. That customer will then be more liable to come back later on for continued business.
All in all, the 360 sales team evaluation will improve cooperation within your sales team and also improve customer relations, drastically boosting a sales team’s productivity overall.
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